Every organization, public or private, as the individuals in the public sphere, wants that their message to the stakeholders be open, precise, recognizable and complete. For these reasons, it is necessary in today`s world to make every effort to position yourself or your organization in the public sphere, so that your message can be heard from your stakeholders.

   In the context of media, public relations (PR) and broader communication, “positioning” refers to the deliberate process of defining how a person, organization, product, service or idea should be perceived by the public or its target audiences relative to alternatives or competitors.

   When positioning is successful, public actors describe you in the way you intend, search results echo your core promise, and stakeholders instinctively assign you the place you’ve mapped out.

   We at „Citadel Consulting“, with our team of professionals, extensive experience, use of the latest knowledge and technologies, as well as access to the media, are determined to do everything possible so that the positive image of our clients reaches as many interested parties as possible. Thus, when the message sent by our clients to the public is accepted, possibly negative articles and misinformation that could damage their reputation in the future could be prevented.